Getting an accurate and comprehensive view of your online presence can feel overwhelming. It's hard to know where to begin and what to prioritize to get the best results for your business. Between managing your online listings on a multitude of sites, a website that converts, and a social media presence, there are many aspects of your online presence that all need to work together.
That's where your Marketing Health Score comes in. Your Marketing Health Score is a simple, powerful tool that gives you a clear and objective view of your online performance, all in one place. It breaks down complex data into a single, easy-to-understand score, so you can see exactly what's working and what's not. From there, it provides a clear path to growth, helping you understand and take control of your online presence with confidence. Thryv will provide specific action steps you can take to improve your brand presence online.
To view yours, click on Health Score in your left hand navigation. Your free trial of Thryv includes 3 scans of your health score or competitor ranking (3 scans total). Your score is a composite number based on the strength of the following factors:
- Your Online Listings: Your online listings are the digital front door to your business. This score evaluates your listings, including your review ratings and your responses to reviews, to measure your online reputation and build trust with new customers.
- Your Website: Your website is your brand's home on the web. This score measures how your site stacks up against the competition, giving you a clear view of its first impression and usability.
- Your Social Media Presence: Social media is where your brand lives and where your community connects with you. This score reveals your social influence and helps you identify opportunities for growth. If this is an area where you would like to improve, take advantage of ThryvAI to create engaging social content.
Listings Score
Your listings score is measured by the completeness, accuracy, and consistency of the information about your business contained in your online listings. Having mismatched or incomplete information on different sites will result in a lower score, while consistent, robust and informative information results in a high score (and benefits to your online presence).
To improve your Listings score, keep detailed and accurate information about your business on listing sites. Rather than managing them individually, save time by syncing your listings to Thryv, and manage all of them from one place. Click on Start on the health score screen or Listings Management in your left-hand navigation to get started.
Another important factor for your Listings score is your online reviews. In addition to collecting lots of positive reviews, posting a response will help your customers feel heard and valued, and will boost this score. If coming up with the right words to respond is a hurdle for you, use ThryvAI to craft the perfect response based on the wording of your customer's review. Click on Start on your Health Score screen or Reputation in your left-hand navigation to respond to your reviews across multiple sites from one dashboard.
Website Score
Your website score is measured by your website's discoverability online and engagement metrics. Factors including how your website ranks in critical keywords, how many users visit, and how they engage when they get there are taken into account.
One way to boost your website score is to take advantage of the landing page available with Thryv. A landing page is simplified version of a website, consisting of only a single page, with the only goal of converting leads. This narrowed focus makes it more effective at this task. Click on Start in this section to see the landing page designed in Thryv and start converting more effectively.
In addition, you're able to compare your keyword ranking to competitors in your area. Click on Start in this section or click on Competitor Ranking in your left-hand navigation to scan keywords and see how well your website ranks alongside the rankings of your competitors.
Social Score
Your social score is calculated based on the reach of your social platforms, including how many platforms are active, the number of followers, and how often you post on them. A strong social media presence is critical to your online brand as it builds consumer confidence, shows that you care about and listen to your customers, and gives you a powerful platform to showcase your work and brand personality to a wide audience.
While it can take lots of time and work to manage all of your social media accounts, Thryv can simplify by connecting them to one place. Click on Start next to "Connect Your Social Accounts" to link your social media platforms. Once linked, you can create a post and publish it to all platforms simultaneously. You can also schedule posts in advance and manage a unified content calendar, making it easier to have a comprehensive social media strategy. Take advantage of unified analytics to see which platforms are doing the most for your brand.
If coming up with content is a struggle for you, click on Start next to automate a post with AI. ThryvAI will help you come up with the perfect wording for a post, including hashtags, emojis, and coming up with unique captions tailored to each platform. You can also add images from your device, browse a library of free stock photos, or sign directly into your Canva account to create a graphic.
FAQ
How is the overall Health Score calculated?
Your score is a composite number based on the strength of three primary factors:
Your Online Listings: Measures your online reputation, review ratings, and responses to reviews.
Your Website: Measures your site's discoverability, first impression, usability, and engagement.
Your Social Media Presence: Reveals your social influence based on activity, reach, and follower count.
How often is my Marketing Health Score updated
3 free scans are included with your free trial. The score will not update until you scan again.
If I make a change, will the score update right away?
No. You should allow some time for your changes to propagate before scanning again. Updates to listing sites can take 24-48 hours, and Google reindexes websites periodically.
Do I need to have all my social media accounts and listings connected to the platform before I can get an accurate score?
Yes, in order to be factored in to the health score, it is necessary for your social platforms to be connected to Thryv.
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